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I like to make smart WORK.

Smart can be a tweet that makes you do a spit take or a big, epic spot that makes you completely rethink a product, brand or something truly personal.

Whatever the medium, I just want it to be smart and relevant.

When not at work, i’m usually spending time with my wife and daughters. Or with my dog. Or in in my garden. Or on my kayak or surfboard or bike or losing golf balls.

If i’m not doing that stuff I can be found obsessing about sports. The Niners, Knicks, Yankees and Chelsea Football Club to be specific.

Oh, and then there’s photography, gaming, music and technology.

And then there's seeing the world with my family. Which opens my eyes to a host of different points of view. All of this makes me better at doing my job.

Making ideas relevant.


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